A recent survey shows that over 50% of customers first meet with the product they want to buy in a photo. Probably this is the basic reason why Google has begun to test technology that displays ads directly in, or at least above the images. So far, image ads are available to a small number of users.
This is not too great a novelty, a similar plan has Pinterest, and Facebook with Instagram. What Google will do is directly to the ads to appear on the images. According to what they showed in the bubbles above the pictures will show basic data about the product. Example: name, price and some additional feature, whether the product is on the discount or maybe it has free delivery.
The images are marked with a "sticker" for the price, and when someone opens this picture, they can see which items are on the sale, how much they cost, and where they can be purchased.
The ads will be displayed on the images found on Google search, for now only a small percentage of users and several broad categories. Of course, it will be interesting to see in which direction the image ads will continue to develop, how fast the users will be accepted, and of course when Google will expand to most categories and users. According to the announcement, several categories will be available in the next few months.