Over the past few years, Amazon CEO Jeff Bezos has held an exclusive event for which only billionaires, astronauts and robotics experts have been invited to chat and chat about the future of the tech world while snapping expensive orders.
Now the annual event is turning into a public conference that will have an optimistic vision of scientific discoveries and will include workshops, speeches and demo presentations for space exploration and advancement in artificial intelligence.
"We are now at the beginning of the golden age of artificial intelligence," Bezos said in a press release.
"Recent discoveries have already led to inventions that previously existed only in science fiction, this is just the beginning of what we can do."
The new event, open to the public, will be held in Las Vegas from 4 to 7 June.
The previous, semi-rigid conference known as MARS (Machine learning, Automation, Robotics, and Space) and the new event as the "continuation" of the first, are now called re: MARS.
The event is likely to be maximized by Amazon to polish its own reputation, but there will also be a clear, practical business focus.
Bezos says the event will bring together "leaders and builders" for "sharing knowledge and fostering new ideas for future innovation," and the announcement says that attendees will be able to learn how artificial intelligence can "improve business efficiency, facilitate operations and improve automation. "
It is not known whether other tech giants with similar ambitions in the artificial intelligence field, such as Google, Facebook and Tencent, would attend the event.