Apple severely limits Facebook's capabilities to iOS. The social network can no longer distribute internal iOS applications. The reason for this is the abuse of the system made by Facebook.
Facebook was part of companies that had the opportunity to launch applications internally. The purpose of this functionality is that companies can launch applications for their employees without going through Apple's testing processes. This applies to applications that are, for example, at a stage of development in which internal tests are still being done. Another application is applications that are intended for employees in these companies. Facebook also uses this functionality to launch beta applications to employees, but also for internal applications; for example timetables or food menus.
However, the reason Facebook has lost this functionality is abuse. The company used this channel to launch applications to users. These applications have not passed the control of Apple, and Apple has decided that this is a breach of the contract. This limits the ability of Facebook employees to distribute these applications, but also excludes the possibility that all such applications are used; from those in development to applications that are internally used. "Affected" by the measures are the versions of Facebook, Instagram, WhatsApp, and Messenger, reports Verge.
This for Facebook means that at least for now all applications will have to publish via Apple, so all applications will be public.
The application by which Facebook violates the usage rules is Project Atlas. Probably fearing that they will not pass the public application tests, the application was distributed through the Developer Enterprise Program. Project Atlas is an application with which Facebook monitors users and beyond the social network. Facebook says the purpose is market research. The users of the application in return for privacy each month received vouchers worth $ 20; in particular between $ 15 and $ 35.
Facebook responded shortly after Apple removed the application that collected personal information from users.
"Key facts about this market research are ignored. In addition to the first reports, there was nothing secret for this program; literally called the Facebook Research App. No spying on anyone, all the people involved went through a process in which their consent was requested and they were paid for participation. Finally, less than 5% of the participants are teenagers, and everyone has a signed form of guardian ".
Apple is one of the companies that criticized Facebook for the way the company deals with user data in the Cambridge Analytica scandal. Perhaps this explanation would have gone to the convention a month ago, but not with Apple. Probably due to the abuse of Facebook in the immediate past, Apple will receive public support. If Facebook can not guarantee the privacy of users alone, it seems that for iOS, Apple will do it instead.
Almost simultaneously, TechCrunch revealed that Google has a similar application, Screenwise Meter, which follows the habits of users. Google distributes it through the Developer Enterprise Program. Google removed this application along with an apology to Apple and its users.